PAPI is the new online video destination for video and viral content that cuts across Music, Fashion, Lifestyle, Art, Comedy, business, pop-culture, movies and user-generated content easily accessible to all via mobile phones and other personal gadgets. The new video content portal will have a 360 and solid feel that will cut across things the brand wants to resonate Including, Games, Tools, Entertainment and Llifestyle; a purely digital with content curated for the digital entertainment experience.